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Reckitt Unveils Lysol Mission for Health Campaign

Includes brand's first social media effort.

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By: TOM BRANNA

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Reckitt Benckiser has unveiled its new Lysol Mission for Health campaign, which was created to reinforce the iconic brand’s commitment to mom and her family, according to the company.The campaign will focus on three areas—new motherhood, schools and disaster relief . “Backed by our expertise in hygiene and killing germs, Lysol has been a trusted brand in creating healthy homes for more than 100 years. We’re committed to making a difference, both at home and throughout the co...

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